Pinterest Marketing

Pinterest Marketing in comparison to other ,Social Media Marketing ,Facebook , Instagram or Twitter.

• Talking about conversion rate , Pinterest possessed the highest conversion rate among the 3.
• Pinterest is more effective in driving sales, average Pinterest User spend 15 times more than Facebook User.
• People are more intend to trust Pinterest than Facebook, As the ” Pin ” are genuine .
• As the Platform is mainly  drive by interest , people don’t feel commercialise , and more intend to  make a purchase

Pinterest Subscriber

Founded in 2010, Pinterest, have a pool of 100 Million Subscriber world wide.Majority of her subscriber are female hobbyist , amateur and  artist.

Pinterest Subscriber

Pinterest is interest driven ,mainly design and Hobbyist.Topics are divided into different category such as photography,Women’s Fashion, Men ‘s Fashion, Videos etc.

 

In Pinterest, Users are able to Pinned , repined  and saved a pin.

 

Sign Up Pinterest Account

There are 2 kinds of Pinterest account , business and personal. Sign Up.

I would highly advise you to sign up a business account for your Pinterest. As for a business account there will be more features available for you to conduct Pinterest Marketing.

You will be able to sign Up your Pinterest account via FaceBook , Twitter  or Google Plus.

But I strongly advise that you sign up using your own email, as that will enable you to edit the user name later.

 

Follow the guided Steps and Sign Up, input your website domain name.

Click the ” Confirm Website ” , copy the Meta Tag  and place it into your site header.

 

Step by Step Pinterest Marketing

1. Select your niche.
2. Sign Up for a Pinterest Account.
3. Optimize your Pinterest Account
4. Create your Pinterest Board
5. Start Pinning
6. Get more Followers.

Select your Niche

A few aspect you might need to consider , when selecting your Niche:

1. How are you going to reach your User ?
2. Who are your competitor , and what is your competitor offering to your audience ?
3. Are you able to offer a better solution to your audience ?

Optimize your Pinterest Acount.

1.  Use your Business Name which reflect the service you are offering.

2.  Target your specific audience.

3.   Identified your Location.

4.   Input your Web Address

Create Your Pinterest Board.

1. Search for Popular board in Pinterest
2. Collaborate with other Pinterest Board Owner.
3. Use Buzzsumo to research which Pinterest Board is popular
4. Create at least 5 Board with different topic.

Start Pinning .

1. Pin Item which is relevant to your board.
2. Pin Video to your Board.
3. Insert clickable link to your pin
4. Use Nice and Clear image

Get more Follower.

1. Provide value added to your audience.

2. Market your pin at other social media platform.

3. Provide Sneak Peak or Freebies to your Audience.

4. Create anticipation to your User

Pinterest Successful Story.

There are a few company , which are very successful in the Pinterest platform.

1. Etsy.com
2. Sephora

Pinterest over conventional marketing

1. People check their Pinterest Feed more than their Emails
2. Easy to Subscribe , just by clicking button.
3. Your Pin easily appeared on the user Feeds

 

Well , i hope that help you out on increasing your Pinterest marketing of your business, and generate more visitor to your site.

Check out ,Submit Site to Yahoo Japan.